Why Dollar Shave Club is Unilever’s Instagram

“Dorco’s blades are f*cking great.” That’s what Michael Dubin really should’ve said in that famous launch video for Dollar Shave Club, the men’s grooming company he founded and just sold to Unilever for a billion dollars. It turns out that Dollar Shave Club doesn’t make it’s own razors or any of its product; the company actually buys them wholesale from manufacturers to resell.Read the full article