YP brings search and location data together in “audience cartography”

by Greg Sterling
Local search provider YP has introduced a new location data offering it calls “Audience Cartography.” While designed for mobile display (mostly in-app) advertising, the company incorporates local search intent data into the mix of signals it uses for audience targeting. Here’s how YP describes the new offering: [A] proprietary methodology powering our Enhanced Mobile Targeti ...Read the full article