AdWords gains 3 new cross-device attribution reports

by Ginny Marvin
Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords. With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track cross-device conversion paths, including tho ...Read the full article