Despite missteps, Yahoo also leaves behind a big legacy

by Lucia Moses
Yahoo’s narrative is usually framed as a story of squandered opportunities, a onetime internet star that succumbed to mismanagement, leading to its acquisition by Verizon, announced this week. It’s easy to forget that Yahoo pioneered a lot of things in online advertising, though. “Every time you were going to get into a new genre, when it was video, or social or mobile, they w ...Read the full article