Expanded Text Ads: 7 Million Clicks Say They’re Underperforming

July 28, 2016 On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headlines, a single 80 character description line and two breadcrumb fields to enter extra keywords in your display URL called Paths.Read the full article