For Kit and Ace, Snapchat doubles as a TV channel and customer service assistant

by Yuyu Chen
Kit and Ace believes that young people are using Snapchat the way the rest of us do television. So the luxury retailer has been building its following organically on the platform through original TV-style episodes. Like many brands, Kit and Ace started experimenting with Snapchat by posting behind-the-scenes content around a year ago, but the company soon realized that was not ...Read the full article