Google reiterates suggested 33 character limit in ETA headlines to avoid truncation

by Ginny Marvin
As expanded text ads began rolling out, some advertisers noticed that the new, longer double-headline is sometimes cut off. This can be frustrating and have potential legal ramifications for businesses in highly regulated industries like pharmaceuticals. Here’s an example of a truncated ETA headline: Google AdWords’ social team responded to the tweet above with a recommendat ...Read the full article