GroupM’s new global brand safety officer: ‘It’s just me and the whole globe so there’s a lot to do’

by Tanya Dua
This week, GroupM Global announced a newly created position at the company to tackle some of the most pressing issues currently facing the industry, including viewability and fraud. John Montgomery will take on a new role of global evp of brand safety within the company, working closely with its agencies Mindshare, MEC, MediaCom, Maxus, Essence and Xaxis to scale some of the b ...Read the full article