How To Run A Great Marketing Brainstorm: The Creative Warm-Up

What is a brainstorm? Since the inception of the term in 1948, brainstorming has been the most powerful tool for creative problem solving for designers and marketers. The brainstorming process has been adjusted and reworked by many, but the core principles have remained intact. The term brainstorm elicits a vivid image of a storm of ideas in one’s mind, however the term was coi ...Read the full article