Inside Hilton’s 360° digital experience: “Destination: Inspiration”

Hilton Worldwide is doing what hospitality advertisers have attempted for decades: It’s giving consumers a real feel for an exotic location as they consider booking – and driving reservations with immersive ad experiences. The technology at the heart of this new approach? Virtual reality. In one module dubbed “Destination: Inspiration,” viewers are dropped at Hilton Barbados R ...Read the full article