Inside Nestle Water’s new digital command center

by Tanya Dua
Nestlé Waters has built a full-time digital lab, stationed in Salesforce’s New York offices. With the lab, Nestlé joins an expanding list of companies that have already set up their own internal digital centers, from Mastercard to Marriott. Aimed at improving personalized communications with its consumers and building an engaged community around its brands, Nestlé Waters’ “Con ...Read the full article