Inside the Agency: In a former print shop, Protein plots its future growth

Will Rowe, who founded insights agency Protein in 1997, describes his company’s marketing strategy as “onion love”: “With every layer you peel back you find out a little bit more,” he said. “There’s no one clear business here, it’s loads of little things that we do, which keeps it interesting.” Protein is best-known for delivering research reports on consumers aged 18 to 35, a ...Read the full article

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