Mobile marketing platform Tune opens up a Multiverse

From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool so marketers can better understand their return-on-ad-spend (ROAS) across mobile web and app advertising. Known as Multiverse and offered in a public beta, it connects to a hundred of the largest ad networks in order to compare ad spend with ad attribution for app installs, ope ...Read the full article