’s Audience Analytics Help News Sites Make Stronger Case to Advertisers

by Tom Grubisich
Community news sites face increasingly tougher sales with potential advertisers. Businesses, right down to the local pizzeria or dry cleaner, have many more digital choices than they used to when it comes to reaching customers. Some of the most formidable competition comes from Facebook Ads, which allow businesses to see, in great detail, how their messages are doing — impress ...Read the full article