The Evolution of Snapchat Interactions (and Where They’re Headed Next)

All of the kids are using Snapchat these days, and marketers are about to follow suit in a big way. Snapchat’s new application-programming interface will allow key partners to develop more complex capabilities for advertisers such as direct-response, programmatic user targeting and analytics. Now is the time for marketers to incorporate Snapchat into their digital strategies.Read the full article