Why your brand needs a style guide

Brands need content. It’s at the heart of the ‘brand as publisher’ concept. They need to use the power of words to reach out to their audience and deliver the product or service they need. As Zazzle’s MD Simon Penson put it in a post for Moz, the idea here is: “that you’re able to build an engaged, loyal audience of value for your brand… an audience you can then monetize later.Read the full article