5 Ways Fashion Retailers Use Contextual Email Marketing

Picture this: It’s August and you’re splurging on a new bathing suit for a weekend getaway at your local beach. You’re buying online to take advantage of next-day shipping. Shortly after you hit the “order” button, you receive an email… “Hi, [You]! Thanks for your recent purchase. Why not bundle up in our new line of down jackets?” Huh? In both marketing and retail, one size does not fit all.Read the full article