Can Accenture Take Over Advertising?

Last month in New York City’s SoHo neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000 square foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500 square foot post-production facility where the firm has the ability to cut and edit ...Read the full article

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