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blogs.wsj.com - 23 readers - Admit it. We’re all a bit miserable – both clients and agency folks. That’s because the ecosystem we’ve been operating in for decades is dying. And moving toward a new one is making us all very uncomfortable.
adweek.com - 11 readers - The president of PepsiCo's global beverage group says ad agencies have not successfully kept pace with changes in the marketplace and fears the current model won't last much longer. "The agency model is not going to bend—it's going to break," Brad Jakeman warned attendees at the Association of National Advertisers&
adage.com - 11 readers - As part of Ad Age's Advertising Century issue, we present a history of the industry from the first newspaper ad to the birth of internet advertising.