Can Accenture Take Over Advertising?

Last month in New York City’s SoHo neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000 square foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500 square foot post-production facility where the firm has the ability to cut and edit ...Read the full article


  • Outside Voices: Is the Agency of Record concept DOA?

    blogs.wsj.com - 23 readers - Admit it. We’re all a bit miserable – both clients and agency folks. That’s because the ecosystem we’ve been operating in for decades is dying. And moving toward a new one is making us all very uncomfortable.

  • PepsiCo Exec Fears the Agency Model Won't Bend, but May Break

    adweek.com - 11 readers - The president of PepsiCo's global beverage group says ad agencies have not successfully kept pace with changes in the marketplace and fears the current model won't last much longer.  "The agency model is not going to bend—it's going to break," Brad Jakeman warned attendees at the Association of National Advertisers&

  • Ad Age Advertising Century: Timeline

    adage.com - 11 readers - As part of Ad Age's Advertising Century issue, we present a history of the industry from the first newspaper ad to the birth of internet advertising.