How to Tell If Your Content Marketing Is Working: Tips From 22 Experts

by Ann Gynn
When asked how do you prove content marketing is working, the responding Content Marketing World presenters almost unanimously agreed that the first step is to detail the “why” behind your program. “Without goals, you will have no way to know whether what you’re doing works or not,” says Stoney deGeyter, CEO of Pole Position Marketing.Read the full article