How to Use Offline Media to Drive Social Media Engagement

From Deadpool to Donald Trump, multichannel media is dominating 2016, and it’s about time. E-commerce, mobile applications and social media have all been huge for years now, leaving some of us wondering if offline media was dead. Despite the ascendancy of digital channels, more than 50 percent of online ad impressions aren’t actually seen by people.Read the full article

Burt's Bees Intense Hydration | A Natural Before & After

(Intense Hydration coupon available until 11/15/12) To show the hydrating effects of the all-new Intense Hydration face care line from Burt's Bees, we re-imagined the typical "Before & After" demonstration by constructing a billboard using thousands of coupons. Then we let the power of curiosity take it from there. To learn more about Intense Hydration's natural powers - visit (Coupons printed on post-consumer recycled content. Billboard printed on recyclable nylon)

Old Spice | Odor Blocker/Sweat Defense | 1-800-PROVE-IT Infomercial | #smellegendary

Legendary Old Spice pitchman Bob Giovanni demonstrates the #smellegendary odor fighting and sweat reducing properties of the Hardest Working Collection's Odor Blocker and Sweat Defense anti-perspirant/deodorants and issues the 1-800-PROVE-IT challenge.