Instagram Primes Advertisers for Rio 2016

by David Cohen
According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use mobile devices while watching sports ...Read the full article