Proof That 301 Redirects To Less-Relevant Pages Are Seen As Soft 404s To Google [Case Study]

by Glenn Gabe
Over the past few years, Google’s John Mueller has been asked many questions about where to best redirect pages during a redesign or website migration. It’s a hot topic, but that makes sense. When you are changing urls, it’s extremely important to redirect older pages to the newer urls using a one to one mapping, if possible (via 301 redirects).Read the full article

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