7 Retention Marketing Platforms for SMBs

by Stephanie Miles
It can cost a business 5x more to attract a new customer than to retain an existing one, but keeping regulars coming back is often about more than just offering the lowest prices or the best customer service. As small and mid-size businesses move away from the once-ubiquitous daily deals platforms, they’re now funneling a great portion of their budgets toward retention marketing solutions.Read the full article