Are Marketers Optimistic About the Rest of 2016?

Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according to a recent report from the American Marketing Association (AMA) and Millward Brown Vermeer. The report was based on data from a survey conducted in May 2016 of 1,028 marketing professional ...Read the full article