Day in the life of Thrillist’s branded content creator

by Lucia Moses
In the hunt for native ad dollars, many publishers are looking for journalists who can adapt their skills to the brand side. But as Hayden Lynch describes it, producing editorial that delivers a brand’s message — and getting people to read — isn’t as easy as it looks. Lynch knows firsthand, having been a longtime editorial employee at lifestyle publisher Thrillist Media Group ...Read the full article