Is “SEO” the right term anymore?

An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing. A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body ...Read the full article