Mercedes-Benz uses influencers to reach millennials

by Yuyu Chen
One big challenge for most luxury brands today is how to appeal to a younger demographic without losing the extravagant feel of the brand. For Mercedes-Benz, that means creating compelling content on social — especially collaborating with influencers — to amplify what the brand is and why millennials need a Mercedes-Benz.Read the full article

The Ultimate Race! Behind the Scenes with Mercedes-Benz!

Check out the new Mercedes-Benz C-Class Coupe: http://bit.ly/dstmrcds Watch the Main Video Here: https://youtu.be/AHduEg4kYBo Film by Teamsupertramp Directed/Filmed by Devin Graham Produced by Carter Hogan Edited in Adobe Premiere by Tyson Henderson Behind The Scenes Filmed by James Hughes 1st song By Trevor DeMaere - Go Without Fear feat. David Mirga Download the song in iTunes here: https://itunes.apple.com/us/album/go-... 2nd song By Matthew Parker - Spark (feat. Rapture Ruckus) Download the song here: https://itunes.apple.com/us/album/spa... Equipment used to film this video was the Red Weapon in 6K and the DJI Inspire 1. Parkour/Free Running stunts performed by Ronnie Shalvis. Make sure to check out his youtube channel! https://www.youtube.com/ronster82 Big thanks to Traxxas for bringing out their RC Truck! Check them out here: https://traxxas.com/ Make sure to follow me on instagram, facebook, twitter, and vine, it's the cool thing to do these days :) It's also where I let people know how to be involved in my videos. https://www.facebook.com/devinsupertramp http://twitter.com/devinsupertramp http://www.instagram.com/devinsupertramp For business inquiries, and stock footage related questions ONLY, contact us here: devinsupertramp@gmail.com


Mercedes-Benz – Loki (360° Experience)

Embark on a 360-degree journey with Kelly and Loki through the snowy mountains of Colorado. #MBPhotoPass __ Learn more about the GLS here: http://mbusa.us/dtyUvsKE Watch the official video: http://mbusa.us/4kPo0KLV Follow Loki on Instagram: http://mbusa.us/NOjLKlb1 See the photos: http://mbusa.us/2USkFOzJ __ Photo c/o: Experius VR http://experius.com https://www.facebook.com/experiusvr/ https://www.instagram.com/experiusvr/ __ Music: Matt Abeysekera http://bromeliadmusic.com/ __ To see all of our latest videos, subscribe to our YouTube Channel: https://www.youtube.com/user/mbusa?su... Like us on Facebook: http://mbusa.us/SoR44F/ Follow us on Twitter: http://mbusa.us/232ra4/ Follow us on Instagram: http://mbusa.us/P1iQ1r/