Project Thumb Breaker: How one agency is pushing clients to edit video for Facebook

by Shareen Pathak
While it might seem that Facebook video is eating the world, many brands aren’t yet prepared. According to research by BBDO, 84 percent of the top 100 brands by number of Facebook fans don’t optimize their ad creative for Facebook by making it vertical, using the correct aspect ratios and subtitling it for silent viewing. Where there’s a problem, there’s a business opportunity.Read the full article