Report: 93 percent of US baseball stadiums have deployed beacons

by Greg Sterling
When people think of proximity marketing, they tend to think beacons. However beacons are just one of several location technologies, albeit the most prominent one, within the category. Others include NFC, WiFi, geofencing (and its variations) and others (smart lighting, magnetic positioning). Collectively these technologies can be used to help bring people into stores or ven ...Read the full article