Survey: Demand for Multichannel Programmatic Is Promising

This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology interests.Read the full article

  • NBCU Offers ‘Programmatic’ TV Ads, With Important Caveats - 24 readers - Advertisers will be able to buy TV ads on NBCUniversal’s networks this fall using technology and data-driven targeting tactics more common to Web advertising.

  • iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio - 27 readers - Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images Radio advertising, one of the oldest forms of mass media, is catching up with the data-heavy industry, as ads through the crystal set boxes begin to be bought and sold programmatically.