The struggle to raise money

by Seth Godin
When your small business is struggling, the thought of raising money feels like a life preserver. That possible infusion of cash is a beacon of hope, the thing you can work on tirelessly. It's the one thing that appears as though it will make everything better. Careful. It's often a detour, a distraction that won't pan out at the very same time it takes your eye off the real issues.Read the full article