AMP breaks out of news into the main Google search results

by Greg Sterling
Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results. Today the company has announced a developer preview (g.co/ampdemo), with a general Google.com roll out to follow in the near future. What this means is that mobile search users will soon start to content in search results with the AMP lightning bolt logo, ...Read the full article