Five Critical Loyalty Program Mistakes You're Probably Making

For the average retailer or restaurant, 66% of sales come from the top quartile of customers. Regulars are the lifeblood of any growing business, which is why many businesses have turned to loyalty programs to identify, engage, and retain these loyalists. When done right, loyalty programs can be hugely profitable for the business—a 5% increase in customer retention can resul ...Read the full article