Most Announcement Emails Suck

by Aaron Orendorff
The vast majority of “Announcement Emails” suck. They’re a barren wasteland of same-old, same-old: “New items in stock!” “We’re growing our company!” “Happy Holidays!” It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut.Read the full article