The Right Kind of Advertising

by Chris Brogan
Matthew McConaughey is smart, and so are the people at Wild Turkey, a Kentucky maker of bourbon. They approached the actor to be the celebrity spokesman for their product. You’ve seen it a million times before. But Matthew wanted more. He said that he wanted to dig in and get his hands in the clay of it all, to be a bigger part of the story and not just a character in it.Read the full article

Wild Turkey Bourbon: Matthew McConaughey Short Film

The only thing our great story was missing was a great storyteller. Meet Wild Turkey’s new Creative Director, Matthew McConaughey.