Your Loyal Customers, Endangered Species

by Jeff B. Copeland
Forget customer loyalty, writes consultant Richard R. Shapiro in a new book The Endangered Customer: 8 Steps to Guarantee Repeat Business, we’re in the middle of a “Switching Economy” where customers have so many choices, so easy to find online, that your competitors can poach them at any time with a better deal or especially with better service. You have a fighting chance, though.Read the full article