7 Email Segmentation Lists You Should Create Today

by Aaron Orendorff
In 2015, more than 200 billion emails were sent and received every day. By 2019, that number is expected to rise to nearly 250 billion. What does that mean for email marketing? Two things. One, email is far from dead. But, two, the novelty has worn off. Sadly, firing off the same old, one-size-fits-all campaigns no longer works. So, what does? Segmentation.Read the full article