Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]

"Seasoned" marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion orders, etc.). But the rise of technology has changed the way brands buy ads. “Programmatic” ad buying involves using software to purchase digital advertising, and champions of the technology cite better targeting and greater efficiency among its many benefits.Read the full article