How NPR marketed the second season of its hit podcast ‘Invisibilia’

by Lucia Moses
Outside of “Serial,” most podcasts have a marketing problem. NPR station WNYC tried to solve that for the second season of its hit podcast “Invisibilia” with a marketing blitz that ranged from offline activities to tactics that goosed social sharing. “Invisibilia,” a popular show that uses human stories to explore mysteries of the brain, got 50 million downloads in its first season last year.Read the full article