How Snapchat Can Open the Door for Marketers Without ‘Screwing It Up’

The acquisition of Yahoo by Verizon closes the chapter on Yahoo’s pursuit to remain independent, and the future of the company and its subsidiary properties is unclear. One of those properties is Tumblr, the eccentric online blogging platform that Yahoo bought in 2013, with Yahoo CEO Marissa Mayer famously promising that the tech giant wouldn’t “screw it up.Read the full article