New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

by David Cohen
Pinterest and Oracle Data Cloud released the latest installment in their analysis of campaigns using Promoted Pins. The social network and the data company studied 16 Promoted Pins campaigns by retailers that accept Visa, and it found that 70 percent of sales driven by those campaigns came from new customers, while the sales lift for existing customers was driven up by four times.Read the full article