Rainbow bagels and Pizza Rat: Inside Play-Doh’s branded-content strategy

by Tanya Dua
This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings. In a time when kids learn to swipe before they can walk, you’d be forgiven for thinking squishing Play-Doh is no longer a rite of passage. But the Hasbro brand has found a way to make itself relevant to both kids and their parents through an ...Read the full article