8 Ways to Consistently Generate Excellent Content for Social Marketing

Solid content is integral to a social media marketing strategy. Your campaigns aren’t going to work if the kernel — the content — is not appealing. Your content is: How you communicate your brand message and value prop to your audience How you create awareness about your product How you get people to buy your product (eventually) How to Create a Conversion-Based Soc ...Read the full article

P&G Thank You, Mom - Strong | Rio 2016 Olympic Games

It takes someone strong to make someone strong. This summer, as we celebrate the world’s athletes at the 2016 Olympic Games, let’s not forget the person whose strength inspired them along the way: Mom. Thank you, Mom.