Back-to-School Shopping Trends for 2016

Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale. The report was based on data from a survey of 1,000 parents in the United States conducted in July 2016. The most common mobile shopping activities listed by respondents are comparing prices (65% use their smartphones to do ...Read the full article