Bloom Geolocation Puts Users Where News Is — And Can Guide Them to Nearby Advertisers

by Tom Grubisich
We know about the power and popularity of geolocation in commercial hyperlocal platforms like Foursquare and Waze. Now it’s coming to community news, and it promises to make the consumption of news much more engaging. Geolocation technology not only offers publishers opportunities to guide walking users to the places where news has happened, or is still happening, but also to ...Read the full article