Build trust with your audience using content marketing

by Sarah Mitchell
I’ve just returned from America, exhausted by the news cycle and completely drained from the constant hyperbole present in media, advertising and marketing. The din is so loud people shut off. It presents a strong opportunity for brands willing to provide a voice of reason. When I was a kid, Walter Cronkite, the nightly news anchor on CBS, was widely known as the most trusted man in America.Read the full article