Online car retailer Vroom launches first VR-based auto showroom

Vroom: Virtual Reality Showroom Teaser

Vroom's Virtual Reality Showroom is a groundbreaking immersive experience in online car buying. Users explore a three-dimensional showroom stocked with vehicles currently for sale on Vroom’s website (, pulling up information, hearing real engine sounds, and even taking 360-degree-view test drives. The Virtual Reality Showroom can be experienced at the Fashion Square Mall in Scottsdale, AZ, with additional locations to come including Vroom’s facilities in Dallas and Houston. The Virtual Reality Showroom runs on HTC Vive VR Headsets.

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