Why Virality is More About an Emotional Connection than Luck

Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would argue that virality is simply a matter of luck, but what if I told you they were wrong? New research indicates that a viral spark is actuall ...Read the full article


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