fortune.com - 26 readers - Dove's latest campaign is proving to be polarizing. Here's why.
adweek.com - 6 readers - Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan its efforts. It certainly does, but it leaves the door open to calling audibles.
adweek.com - 24 readers - The only thing scarier than a 12-foot-tall Colin Firth in a British lake is a 40-foot-long dragon skull washed up on a British beach.