Zeta Interactive acquires Acxiom’s marketing division, Impact

Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce, or Oracle. Today, it took another step to bulk up for that role by announcing it is buying Acxiom’s enterprise marketing division, Impact. Deal terms were not made public. While Acxiom is mostly known as a powerhouse data provider, its Impact division is focus ...Read the full article