Customer-first Marketing: Understanding customer pain and responding with action

by Daniel Burstein

Emphasizing service in the corporate world

It’s paramount to emphasize a military-like service in the corporate world, according to Joe Peppers, Ecommerce Market Sector Leader, Weitz company in his MarketingSherpa Media Center at IRCE ( interview. He discussed how this establishes a connection between employees, which allows them to then respond with action to any customer issues that might arise.

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